Visual Storytelling is a core unit in our Photography and Videography course, focusing on the art of conveying a narrative through images and video. In this unit, you’ll learn how to use composition, lighting, framing, and sequencing to create compelling stories that evoke emotions and connect with viewers. You’ll explore key concepts like: Narrative Structure, Character and Setting Development, Symbolism and Visual Metaphors. By the end of this unit, you’ll understand how to craft stories that engage audiences, whether for documentaries, commercials, or creative projects.

This unit focuses on the technical and creative aspects of capturing visual content. You’ll learn how to operate different types of cameras and explore settings such as aperture, shutter speed, ISO and focus to achieve the desired exposure, depth of field, and motion effects. On the cinematography side, you’ll dive into the art of visual storytelling, learning how to frame shots, control camera movement and compose scenes to convey emotion and narrative effectively.

The unit covers the essential role of light in shaping mood, atmosphere and visual storytelling. Students will explore both natural and artificial lighting, learning how to manipulate light to enhance image quality and convey emotion. Key focus areas will include: - Types of Lighting, Lighting Setups, Light Modifiers, Creative Lighting, Hands-on practice in both photography and videography settings to apply these techniques for portrait, product and cinematic scenes. By the end of the unit, you’ll have a solid understanding of both technical camera skills and the creative principles that make compelling visual content. This unit is hands-on, with plenty of opportunities for practice during fieldwork.

This unit is hands-on, enabling you to work on real projects and gain technical skills needed for professional level editing and post production. The students will focus on transforming raw footages and images into polished, professional quality content. The unit covers essential skills such as: - Photo and video editing software, Color correction and grading, Transitions and effects, Sound design and mixing, Exporting for various platforms

Through our partnership with our leading digital marketing agency, Mediacrest Digital, students will gain invaluable industry experience by working on actual client projects. Key focus areas will include: On-site shooting, Client-based projects, Creative direction and problem-solving By the end of this unit, you will have developed the technical skills, creative vision and professional experience needed to succeed in the photography and videography industry.

Students will also receive specialized training in Portfolio Development, Marketing, and Personal B randing. This crucial component will help you position yourself effectively in the creative job market. You will learn how to curate your best work into a professional portfolio that showcases your unique style and skills. You’ll also gain insights into personal branding strategies, helping you stand out in the competitive creative economy. The course will cover how to market yourself online, build an engaging digital presence and network within the industry to attract potential clients or job opportunities. The creative economy is rapidly growing, offering endless possibilities in fields like content creation, media production, advertising, and digital marketing. With the right portfolio and branding, you’ll be well-prepared to tap into this thriving sector, whether you aim to work as a freelancer, a full-time professional, or start your own creative business.